Established by a group of elite business leaders with a wealth of industry expertise, enterprise and ambition, ATECA Holding offers a portfolio of premium fast-growing projects. Our team is our biggest asset.

ATECA Hotel’s Executive Chairman Mr. Michel Noblet is a titan in the hotel industry having in excess of $30 Billion worth of completed projects to his name whilst being voted best hotelier of past 50 years by industry peers.

Michel’s incredible experience spans across five continents in over 65 countries from Europe to Africa, the Caribbean region, Middle East, West Asia and Asia Pacific. Hospitality comes naturally to him having been in the industry for the past 55 years. A greater part of it was spent with Le Meridien Hotels & Resorts where he enjoyed three glorious decades being a founding member. He opened over 55 hotels during his tenure corresponding to 33 % of Le Meridien’s portfolio of hotels.

From 2003 to 2013, Michel was the President, CEO and Founding Partner of HMH - Hospitality Management Holding , the region’s first alcohol-free chain, that he formed in partnership with H.E. Sheikh Faisal bin Sultan Al Qassimi and H.E. Sheikh Mohammed bin Faisal Al Qassimi. In less than 10 years Michel built a portfolio of 53 hotels (33 operational hotels and 20 under development) operating across the MENA region under five brands.

Michel recognises the incredible potential for growth in Uzbekistan and Central Asia, thus partnering with the best and well-established business leaders in the region Karimov Kamoladdin and Ruzmetov Umrbek.

Everything we do, from the smallest project to the largest masterplan, is a team effort. We believe that intellectual capital is critical in providing innovative solutions and ultimately having a positive economic impact. The Executive Committee has the final authority in all matters of management and is responsible for ATECA’s overall business and affairs.


Hina Bakht
Karimov Kamoladdin
Chief Executive Officer/General Manager

Ruzmetov Umrbek
Sukhrab Karimov
President - USA
Suzana Bozinovska
Chief Financial Officer
Sebastian Liana
President - Asia Pacific